Fashion in Digital Universe

If the Internet era introduced people to an age of limitless connectivity, the metaverse is a spatial dimension that uses augmented reality aids (such as VR, AR, and other tools) to provide users with the most authentic experiences. In addition, the NFT movement is gaining traction.

This means that social norms, including fashion, will be re-established. High-fashion experiences are “encoded” by NFT. That is, non-fungible tokens (NFTs) and blockchain technology are being used by brands to attract, verify, and connect with consumers all over the world.

Let’s take a look at some of the most impressive fashion projects that have been showcased on the path to joining the metaverse in 2021.

  • Gucci made its debut on the NFT auction floor last June with a fashion film from the Aria collection to commemorate the brand’s 100th anniversary. The four-minute film, which was co-directed by Creative Director Alessandro Michele and photographer Floria Sigismondi, is priced at $25,000.
  • Collezione Genesi, Dolce & Gabbana’s first NFT collection, recently set a new record.
  • Virgil Abloh’s Off-White jackets were chosen for a collaboration between retailer Farfetch and Snapchat in May 2021. You can take a picture of yourself “wearing” a new shirt and then “close the order” on Snapchat.
  • The Auroboros Biomimicry collection, which included 14 designs, was the first’ready-to-wear’ collection to be presented at London Fashion Week without using a single gauge.
  • Adidas has collaborated with the organization behind the Bored Ape Yacht Club non-fungible token collection to release the “Into the Metaverse” NFT collection.

“Metaverse Fashion Week” has begun in Decentraland

Continue to embrace the digital age’s fashion wave, as well as efforts to provide metaverse space for users and expand NFT’s understanding through the platform’s most advanced devices. The world’s first metaverse fashion week has begun on Decentraland, which is powered by the Ethereum Blockchain.

Let’s take a look at some of the event’s most intriguing features!

  • Both high fashion and emerging brands have booked booths in this virtual fashion show, including Estée Lauder, Tommy Hilfiger, Dolce & Gabbana, and Forever 21.
  • In stores, users can buy real-world items and deliverables, as well as virtual objects in the form of non-fungible tokens (NFTs).
  • Attendees will be given a limited number of 10,000 NFT Advanced Night Repair wearables, which they can keep for as long as they want.
  • Throughout the event, multiple brands will host fashion shows, galleries, and panels in a newly developed corner of Decentraland called “Fashion Zone” until the 27th of March.
  • Anyone can participate in Metaverse Fashion Week by visiting the website and connecting an Ethereum wallet.
  • Many experts believe that businesses have altered their approach to the metaverse. Many businesses are concentrating on long-term projects. They don’t just want to take advantage of the media frenzy to entice customers any longer. However, through the Metaverse fashion week event, we are still witnessing the heat and a breakthrough between fashion and blockchain.

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