Krafton Inc, the company behind the popular video game, announced today that it has signed a long-term partnership with Solana Labs, a move that will see the duo cooperate and develop blockchain-based games. 

Under this partnership, both Solana and Krafton will cooperate and develop blockchain and NFT games and services. The partners will also market and design not only blockchain games, but other innovative technologies in the nascent industry.  

Krafton has been looking for diverse ways to explore its game building capabilities in web3 technologies, and its partnership with Solana is tipped to offer such opportunities. 

South Korea-based Krafton said its plans for the Solana Labs partnership include the “development and operation of blockchain and NFT-based games and services,” according to a press release.

A source familiar with the deal told CoinDesk the partnership is a memorandum of understanding, meaning Krafton can still pull the plug on the partnership without legal repercussions.

PUBG is one of the all-time top downloaded games on the Steam platform, with an active user base in the tens of millions; it was reported to have as many as 696,000 active users playing concurrently in early 2022. The game is second in popularity in the battle-royale genre only to Epic Games’ Fortnite.

“Krafton will continuously see ways to work closely with blockchain companies like Solana Labs as we work toward establishing our Web 3 ecosystem,” HyungChul Park, lead of Krafton’s Web 3 division, said in the press release. “Solana represents the best of the Web 3.0 ecosystem and its technologies. Through this cooperation, Krafton will acquire the insight needed to accelerate its investment in and output of blockchain-based experiences.”

The announcement comes as attitudes toward NFT adoption in the traditional gaming sector remain tepid, stemming from recent instances of backlash to the technology.

In February, Krafton invested $6.6 million in a pair of Korean-based NFT startups to help build out its budding Web 3 operations.

See ya in the next article !

Don’t forget to follow useful articles about Crypto Market from team Holding B !!!